Blaze Cineworks

About

Blaze Cineworks

The Blaze Difference

Blaze Cineworks specializes in research, planning, and business development for all types of immersive theater and other out-of-home experiences: domes and flat screens, and location-based Virtual Reality, supporting all client functions—exhibition, production (content) and distribution.

  • Founded in 2006, at the dawn of the digital cinema era.

  • Blaze’s principal, Paul Fraser, has had hands-on, development, P&L, and revenue responsibilities for both film and theaters.

  • International experience in over 50 countries.

  • Many Blaze assignments in distribution sales extend the reach or accelerate the effort of the client’s team.

  • Reports and business plans are thorough, strategic, and financially rigorous. Reports are actionable for clients’ senior management, and helpful to investors and donors.

  • Technologically advanced and vendor-agnostic, Blaze has a solid rapport with cinema system integrators and vendors, but remains independent and does not accept compensation from them. Theater clients can trust that Blaze’s advice is in their best interest.

The Blaze Approach

  • This is a nimble consultancy that moves quickly from conception, to planning, activation, and revenue generation.

  • Every assignment is approached by embracing strategy, planning carefully, and executing with the precision of a good project manager.

  • Active client consultation is a part of every project, yet little client supervision is necessary.

  • We are creative problem-solvers and enjoy the challenge of ‘starting from scratch’.

 
 

Who We Are

 
 
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President

Paul Fraser

Blaze’s founder and principal consultant is Paul Fraser.

Paul is a true “intrapreneur” with global experience. Prior to starting Blaze in 2006, he held a series of new C-level or SVP positions whose mandates were to develop a new business unit and new products or services. He has embraced new media technologies and led multi-disciplinary teams to build brands and increase their revenue, often ‘from scratch’.

Before founding Blaze, Paul’s leadership of new business initiatives included:

 

Film

Distribution and production of 15/70 documentary films. Two film projects were nominated for Academy Awards®, one of which became the only film ever made for IMAX®/giant-screen theaters to win.

Interactive Media

Executive production of Web & wireless content & applications.

Theaters

Development and operation of IMAX and other giant-screen theaters, in commercial and museum settings.

Location-based Entertainment and Cultural Attractions

Business development for technology-driven marketing services.

Not only has he successfully led new business initiatives within billion-dollar, public companies, Paul has a great deal of experience with high-growth, early-stage companies, including “start-ups within start-ups”. With early career grounding as a Brand Manager at Procter & Gamble, and later developing new businesses for IMAX Corporation (e.g. the original owned & operated theaters circuit, for which he initiated the first marketing of IMAX as a consumer brand; instigating the first-ever feature-length IMAX film, “Rolling Stones at the Max”), and for Ogden Entertainment (its new Large Format (IMAX) Film & Theater group), Paul’s successes come from taking a collaborative and strategic approach.

Paul is an active member and past director of the Giant Screen Cinema Association and IMERSA, and a frequent presenter at their conferences.

Please note: Blaze is not a cinema equipment supplier and has never accepted compensation from one.